With a straight suit and tie and bright leather shoes, on October 19, 2016, Ningbo International Fashion Festival, Youngor Chairman Li Rucheng made an appearance as scheduled. This veteran who has worked hard for more than 30 years in the apparel industry made a high-profile announcement in front of hundreds of people: Mayor, a menswear brand under the Youngor Group, will cooperate with five top European fabric suppliers to develop high-end ready-to-wear and customized fields.　　

The five fabric suppliers are ALBINI, ERMENEGILDO ZEGNA, LORO PIANA, CERRUTI 1881 from Italy and ALUMO from Switzerland. They have been fabric suppliers for first-line brands such as LV. "In the past, some people thought that we were not doing business properly and might not have spent enough experience on clothing, but we have been paying attention to the main business." At the press conference, Li Rucheng said quickly and had clear thinking. Combing the development of Youngor, this clothing company was founded in 1979. It started as a small rural factory of 20,000 yuan, and now it has become a large-scale enterprise covering the upstream cotton spinning raw material, midstream textile and garment processing to downstream garment sales industry chain. Its subsidiary Youngor Group Co., Ltd. was also successfully listed in 1998. In the capital market, in addition to men's clothing, this company also opened up the real estate business, and because of its frequent investment actions, it was called the "stock market god operator". In the first half of 2016, Youngor’s operating income was 8.66 billion yuan, a decrease of 0.53% from the same period last year; net profit attributable to the parent was 3.071 billion yuan, an increase of 5.78% from the same period last year. It is worth noting that the sales and profits of the clothing sector have both declined, with operating income of 2.21 billion yuan, a decrease of 7.20% from the same period last year, but it has shown great advantages in investment. The real estate industry has operating income of 6.34 billion yuan and net profit. 1.169 billion, an increase of 163.34% over the same period last year. At present, Youngor holds 13 stocks, including CITIC, Ningbo Bank, Lianchuang Electronics, Shanghai Pudong Development Bank, etc., with a book value of 1.045 billion yuan. The troika of clothing, real estate, and investment may be the reason why Youngor is interpreted as "not doing business properly." In recent years, the overall shrinkage of the textile and apparel industry and rising labor costs have provided a footnote to this speculation. Why is Youngor increasing its investment in clothing on the cusp of such a storm?　　 Li Rucheng said at the scene that he admitted that the clothing industry is currently facing a cold winter, not only is the production capacity of goods seriously excessive, but also encounters the impact of e-commerce consumption. But he said that the core of the company's development is still clothing. He took an example to illustrate that the consumption potential of mid-to-high-end groups still exists. "There are more than 100 brand stores on the whole street in Yulin, Shaanxi. 99% of the brand stores are closed, and one of our Youngor stores is open. I think consumers It's still there." This time the cooperation, Youngor's slogan was "developing against the trend." Li Rucheng said, "The revenue and profit of our apparel industry declined in the first half of the year, but it has gone up since the second half of the year. There is no problem with an increase of 10%-15% next year." 　　

At the scene, a general manager in charge of Youngor's marketing in Anhui told the 21st Century Business Herald that "The sales of Youngor's specialty stores in various regions are still relatively stable." What is the confidence behind it? Li Rucheng believes, "The price of international brands is still inflated. A foreign suit is 30,000 to 40,000 yuan. In recent years, foreign luxury brands have not developed well. Now in the high-end custom market, there is still 30%-40% of the domestic space. "And mayor is his first step to realize this idea. He mentioned, “I registered the mayor brand in 2000. It is my dream to create mayor. I think Chinese political and business entrepreneurs should wear Chinese brands. After 10 years, mayor will definitely Become a global brand.” Youngor General Manager Hu Ganggao explained, “The mayor brand is an upgrade on the basis of the existing Youngor brand. The price is 1/3 higher than the original clothing brand, but compared to similar foreign clothing, it has 1/2 price advantage". "Cooperating with the top five international fabric brands can get the best prices," said Wang Qingmiao, Youngor's technical research and development director. At the scene, Li Rucheng once again reiterated the "Thousand Stores Strategy" proposed since 2013. Within five years, 1,000 large stores in the central city "Youngor's Home" will be created with an average business area of more than 1,000 square meters. The average sales of these stores have risen to more than 10 million yuan. "Take five years to launch a strategy of technology and innovation, invest 10 billion yuan to strengthen the innovation of new materials, new fabrics, new processes, new brands and new services, and take five years to recreate a Youngor." This is entrepreneur Li Rucheng at the crossroads Choice of mouth.

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